The 8-part online series developed by Ekta R Kapoor, starring Ankita Lokhande as Archana and Shaheer Sheikh as Manav, will launch on ZEE5 Global on September 15th.

The much-anticipated trailer for Pavitra Rishta has been released by ZEE5 Global, the world’s largest streaming platform for South Asian entertainment. The forthcoming sequel to ZEE TV and Balaji’s highly successful TV programme Pavitra Rishta, It’s Never Too Late. Some love tales last forever, and Archana and Manav’s, the show’s primary pair, is one of them. Pavitra Rishta created history, and the reel pair had such an influence on their followers that Archana and Manav are still one of television’s favourite jodis even after a decade.

To carry on the show’s heritage, ZEE5 Global has produced a trailer for the show’s new avatar, Pavitra Rishta. It’s never too late where Ankita Lokhande reprises her role as Archana and Shaheer Sheikh takes on the character of Manav.

The teaser for the programme was just released by ZEE5 Global, and it was warmly welcomed by fans, creating a lot of enthusiasm for the new digital edition of the series. One user remarked, “Goosebumps & teary eyes @lokhandeankita.” “Yayyyy!!! @lokhandeankita, Ab Aur Intezaar Nahi Hota Humse (We can’t wait much longer) “Archuuu and Manav once more,” said a third. With the publication of the teaser, viewers will be anxious to watch how the series unfolds.

The series is a love family drama based on Manav and Archana, the ideal daughter-in-law and son of every Indian family, and their two conventional middle-class households, as shown in the trailer. In contrast to previous romance dramas, Pavitra Rishta… It’s never too late will witness the start of a love tale that was forced to end when Manav and Archana are duped into the holy bond of marriage by their family.

“Pavitra Rishta is an iconic IP of ZEE and its success over the years has been a testimony of Ekta’s unique ability to develop eternal characters that become engraved in people’s hearts,” said Nimisha Pandey, Head, Hindi Originals, ZEE5. We are extremely excited to bring Pavitra Rishta back to ZEE5 in its digital form and investigate the possibility of tapping into its enormous and still devoted following, as well as those who enjoy real-life romance and family-friendly entertainment. Pavitra Rishta’s formal name is Pavitra Rishta. It’s never too late is Manav and Archana’s eternal love tale, portrayed in a novel and engaging narrative.”

“Pavitra Rishta has been adored by viewers throughout the world, and we’re now pleased to bring back this classic programme in an all-new digital format on ZEE5 for our worldwide audiences,” said Archana Anand, Chief Business Officer, ZEE5 Global. Pavitra Rishta… It’s never too late; we want to not only satisfy the show’s existing fans but also to bring this love tale to an even larger audience across markets searching for engaging narratives.”

“Some series and characters make a significant effect on you for years to come,” said Ekta Ravi Kapoor, Joint Managing Director, Balaji Telefilms Limited. Pavitra Rishta was one such programme that had a huge influence on people’s lives and garnered a lot of love and well wishes from fans all around the world. There could not have been a finer time to bring the programme back and honour its heritage. I am confident that the fans will respond to it with the same enthusiasm and acceptance that they did to the first season.”

According to Ankita Lokhande, an actor, “rarely does one perform a role or a production that entirely alters their lives.” Pavitra Rishta was that project for me since the audience’s affection for Archana’s character was unsurpassed. So, how could I pass up the chance to repeat the role and carry on Archana’s legacy? I am eternally thankful to Ekta and ZEE for resurrecting Pavitra Rishta and restoring my trust in me. I can’t wait to witness the audience’s reaction to Archuu again.”

“It has been a rollercoaster of emotions for me – from the moment I was given the part to finally being on-site and filming with this great unit,” Shaheer Sheikh says. It’s been a difficult job to play, but I’ve given it my best. During the filming of the programme, I realised that ‘Manav’ is the most sincere and pure character I’ve ever portrayed, and in today’s world, such a character is rare! Now I can only hope that our efforts are appreciated by the audiences.”
Bhairavi Raichura’s 24 Frames Production has directed the digital series, which will be available exclusively on ZEE5 Global. Nandita Mehra directed the film, which was written by Nikita Dhond, Gautam Hegde, and Ritu Bhatia.

Watch the official Pavitra Rishta… It’s Never Too Late trailer here:
Watch Pavitra Rishta – It’s Never too Late. Premieres 15th September 2021

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