After a four-year absence, superstar Shah Rukh Khan is back in cinemas in a blockbuster pattern. Both Deepika Padukone and John Abraham played prominent roles in films directed by Siddharth Anand. The film premiered in theatres on his January 25th and has since set numerous box office records. Nevertheless, it surpassed his Rs 100 crore total worldwide. The box office success Pattern will debut on his OTT platform on March 22nd. Comedian and actor Bhuvan Bam appeared in a promotional video produced by Shah Rukh to announce the film’s OTT debut.
Shah Rukh appears on camera as a pathaan at the beginning of the promo, slightly altering his dialogue from the film.Wearing black jeans and a t-shirt, he said, “Aapni kursi ki peti bandh lo, kyun ki pathaan aa gaya hain, sirf Prime Video par.” The actor complains to writer Bhuvan Bam about his lines. Represent and advise him to try other things. SRK tells him that the film’s dialogue will not work in promotional videos like this. He tells Bhuvan, “Kya yaar ye, aap film ke dialogs kyun use karte ho Promotion mein, kuch naya kyun nahi sochte ho?” Bhuvan makes some suggestions, but SRK seems disappointed. Annoyed by Bouvan’s urging, the actor approaches Bouvan with his own concept and asks him to point the camera at him. Shah Rukh then flexed his biceps to show off his 6-pack abs to the camera while only saying “Pathaan dekhiye sirf Prime Video par”. The promotion is approved and the actor leaves the set.
Sharing his experience attending the exercise, Bhuvan said in his statement: Here I am sharing the screen of Pasang with one of Bollywood’s biggest stars. Patterns have had the greatest success the industry has ever had. King of Hearts or King of Bollywood… SRK lives according to all adjectives given. We are both from Delhi so we always feel at home when we are with him. Every time we worked with him it was always special.
This is not the first time Bhuvan has worked with SRK. It turns out that King Khan was the first guest in the pilot episode of Bhubang’s Titu Talk. You are at the top of your game.
Manish Menghani, Director of Content Licensing at Prime Video India, said: They have brought their stories to homes across India as well as fans around the world. YRF’s rich content palette and titles are among the most requested by Prime Video customers,” he said, adding, “More than a film, Pathaan celebrates the country’s love of entertainment. The biggest title of the year. We are thrilled to bring one of the biggest titles of this year to our customers.”
Akshaye Widhani, CEO of Yash Raj Films said: With their global presence, we are thrilled to have our biggest blockbusters available exclusively on Prime Video at the same time. “Pattern has received unanimous love from around the world and we are confident that audiences will once again show their love and appreciation for the film when it is released digitally.”
At the forefront of the work, Shah Rukh Khan has Rajkumar Hiranis Dhanki alongside Thapsy Pannu and Atreese Jawan alongside Nayantara in the pipeline.
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